Video inspired by the adjectives, terms of comparison, praises and metaphors emerged from the analysis of the news about Steve Jobs’s death. The video takes many images that appeared on the internet after Steve Jobs’s death and puts them in what resembles a typical Apple commercial, using irony to criticize the often excessive tone that was used.

Watch also the ITALIAN VERSION of iSteve
University project:
Politecnico di Milano, Milan, Italy
Realized with:
Lara Porro, Simona Scotti